Website Assessment Survey

Does Your Website Need an Update or a Complete Redesign?

 
This quick survey will help you determine whether your website is still serving your business effectively or if it's time for an update or a complete redesign. 

Answer the following questions to get started!

(Needs Analysis Results at the Bottom of the Page)

1. How would you rate the overall design of your current website?

A) It looks outdated and unprofessional
B) It's functional but could use a refresh
C) It’s modern and visually appealing
D) I’m not sure, I haven’t looked at it recently

2. How easy is navigation on your website for your customers?

A) Very difficult – customers often struggle to find what they need
B) Somewhat difficult – navigation is a bit confusing
C) Easy – customers can quickly find what they’re looking for
D) I'm not sure – I haven't received much feedback from visitors

3. Is your website mobile-friendly?

A) No, it doesn’t display well on mobile devices
B) It works on mobile, but not very smoothly
C) Yes, it’s fully optimized for mobile devices
D) I’m not sure – I haven’t checked it on mobile

4. How does your website perform in terms of speed and load time?

A) It’s very slow and often takes too long to load
B) Mostly it works fine, but sometimes it’s slow
C) It loads quickly and efficiently
D) I haven’t tested its speed recently

5. Is your website optimized for search engines (SEO)?

A) No, I don’t think so – I’m not ranking well on Google
B) It could use some SEO work, but it’s not terrible
C) Yes, my site ranks well for important keywords
D) What's SEO? 

6. How well does your website reflect your brand identity & business goals?

A) It doesn’t reflect my business at all
B) It’s somewhat aligned, but needs improvement
C) It accurately reflects my brand and goals
D) I’m not sure – it feels like it could be better but I don’t know how

7. Does your website include any of the following?

A) Contact form
B) E-commerce functionality (online store)
C) Blog or content marketing features
D) Social media integration
E) Newsletter sign-up form

8. How often do you update your website’s content?

A) Never or rarely – content is very outdated
B) Occasionally, but it could use more frequent updates
C) Regularly – I update content as needed
D) I’m not sure – I don’t really pay attention to updates

9. Do you track website performance or user behavior (analytics)?

A) No, I don’t track anything
B) I track some basic metrics (like traffic) but nothing detailed
C) Yes, I use tools like Google Analytics to track and analyze performance
D) I’m not sure how to do that

10. Are you satisfied with the amount of traffic your website receives?

A) No, it’s low and not generating many leads
B) It’s okay, but I’d like more visitors
C) Yes, the traffic is good and generates leads
D) I’m not sure how to measure that

11. What is your primary goal for your website?

A) To increase online sales & grow e-commerce
B) To provide information about my products/services
C) To generate leads and build an email list
D) To showcase my portfolio or past work

12. What describes your website’s current technical status?

A) It’s prone to crashes or error messages
B) Some features aren’t working properly
C) It’s functioning well with minimal technical issues
D) I don’t know what’s going on technically

13. Have you received feedback on your website from customers?

A) Yes, customers have complained about various issues
B) Some customers have mentioned issues, but they’re not major
C) No, I haven’t received any feedback recently
D) I’m not sure if anyone has provided feedback

14. What’s your budget for a website update or redesign?

A) I have a limited budget and need something affordable
B) I have a flexible budget but would like to stay cost-effective
C) I’m willing to invest in a high-quality redesign
D) I’m not sure about the budget yet

Your Website Needs Analysis Results:

If you answered mostly A’s
Your website may be outdated or dysfunctional. It’s time for a complete redesign to meet modern standards, improve user experience, and ensure it serves your business needs effectively.


If you answered mostly B’s:
Your website could benefit from an update to improve design, functionality, or content. You don’t necessarily need a full redesign, but a few improvements could make a big difference.


If you answered mostly C’s:
Your website is in good shape! However, periodic updates and improvements are always a good idea to stay ahead of competitors and ensure optimal performance.


If you answered mostly D’s:
You may need to take a closer look at your website to evaluate how it’s performing. A consultation with a website expert could help you understand areas that need improvement or refreshment.

 


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